The Three Kings of Music Cloud Technology
When it comes to cloud technology in music, three major entities are responsible for providing products and services to music lovers all over the world. These three ‘kings’ are: Apple, Google and, most recently Amazon.
Sometime around 2003, Apple Industries became the first known online music supplier. At that time and for several years after, the company dominated in this area, but it has since diminished in prominence due to, among other things, the inability to form arranged connections within the music industry. That doesn’t reflect badly on Apple, though, since the available products include podcasts, books, movies, software applications and videos as well. As a matter of fact, as far as can be discerned, Apple is the only one of the three ‘kings’ to offer diversified product lines.
Google and Go Far:
Google has proven itself a formidable competitor to Apple and has exceeded the latter in a multitude of ways. Yes, Google concentrates on music, but its capabilities now reach far and wide, involving a number of big-name bands, namely the Rolling Stones, Dave Matthews and Pearl Jam, who offer a variety of their selections free of charge for download and playback.
Among the other innovations that Google Music utilizes is Android Market. All users, especially those possessing an iOS device, can access their clouds and other availabilities via a mobile terminal at any time and anywhere. Even beginning musicians have a hub to promote their own work, so the cloud accommodates a two-way interactive capability as far as personal marketing and communication. However, the most impressive distinction regarding Google Music would have to be YouTube, which has become the largest and most popular repository for music and videos of all kinds. Here, video and audio streams are integrated, and users can share and comment on others uploads as a community.
The New ‘Kid’ in Town:
As recently as 2010, Amazon caught everyone off-guard by offering its own music clouds. Each user is allotted 5Gb of space free of charge, with an additional 20Gb+ for an annual fee of $20.00. That comes out to $1.66 per month. What makes Amazon especially noteworthy is its MP3 capability. This software compresses audio files for rapid transfer, storage and playback without the excess in memory, so minimal space is, in a sense, maximized.
As far as cloud backup services is concerned, these three giants have it down. Why should any media lover buy anything else in the store for large sums of money when she/he can do so inexpensively and instantaneously online?